Briefed by Sky to create a brand positioning, name and on-screen identity for their new entertainment channel, the self-styled Home of HBO, we created Sky Atlantic. The channel’s proposition promises entertainment for a discerning breed of viewers who demand the very best in quality television from both the US and UK. The channel launched on 1st February with five idents created by Heavenly showing vignettes about life on both sides of the eponymous ocean that unites us.