Wales has always had a strong sense of identity. It stretches all the way back to Roman times and before. Post devolution, we’ve been helping the country carefully define her own specific brand of nationhood working on a wide variety of projects ranging from the positioning, tone of voice and visual identity for Visit Wales and Wales The True Taste to a brand campaign promoting the first test of the 2009 Ashes series held in Cardiff. Cymru am byth as the saying goes.