General Datacomm is one of Russia’s leading telecoms businesses. We have worked with the group since 2009 to develop a new brand that captures some of the energy, flair and imagination that is driving the global expansion of their business. The new brand name comes from a small island in the Bering Strait. A fault line between Russia and America, known amongst other things as Imaqliq, or Tomorrow Island. A fitting place for the future to be born. Heavenly were awarded a Benchmarks Award for their Imaqliq work in November 2010.