Transform 2011 is Europe's only dedicated awards ceremony that celebrates brand rebuilding and redesign and is judged by a jury of branding experts, communications practitioners and academics. The 2011 awards are for rebrands that were launched between April 2009 and December 2010.
Heavenly's rebrand of US NASDAQ listed digital entertainment technology leader Macrovision to Rovi has been shortlisted for seven awards whilst our rebrand of General Datacomm, one of Russia’s leading telecoms businesses, to Imaqliq has been shortlisted for four awards. We also have the honour of having received the most nominations of any company in the awards this year.
The categories that we have been shortlisted for are :
Rovi – Best brand architecture solution, Best implementation of a rebrand, Best creative strategy, Greatest likely business impact of a rebrand, Best brand consolidation, Best rebrand by sector (Technology) and Best Global rebrand.
Imaqliq has been shortlisted for Best overall visual identity, Best corporate rebrand to reflect changed mission/values/positioning, Best rebrand by region (Russia & Commonwealth of Independent States) and Best multi-country rebrand.
The full shortlist can be found on the Transform website.
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