Leading private equity firm, Francisco Partners and Buorngiorno S.p.A, the global leader in the paid mobile content market, launched Lumata today with positioning, naming and visual identity by Heavenly.
Lumata, a newly formed company, owned 70% by Francisco Partners and 30% by Buorngiorno will combine Buorngiorno’s existing fast growing operator, brand and manufacturer focussed businesses under one single brand. The company launches with a global footprint of 15 offices with more than 500 employees and annual revenues in excess of 50 million Euros. Clients of the new company include Orange, T-Mobile, Verizon and Telefonica as well as brands that include Nestle and P&G.
Heavenly was appointed following a competitive tender to carry out a brand audit, develop a brand positioning and create a visual identity for the new company.
Lumata is headed by former Clearwire executive and Match.com CEO Thomas Enraght-Moony who commented on the launch “Mobile marketing is the place to be – it’s how consumers prefer to interact with the companies that serve them. Helping businesses with the challenges mobile presents is a big opportunity for an experienced team with the right financial backing. That’s Lumata.”
Heavenly’s Managing Partner, Stefan Terry commented “Lumata is a new brand that has the power of mobile at its heart. The name, which has global overtones of light and the associated dawning of a new era, helps position the new organisation as a leader in the mobile content sector. The visual identity reinforces this association whilst retaining simplicity and confidence.”
For more information on Lumata visit http://www.lumata.com
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