“We think branding deserves a better name” had its first outing in the FT today. The quarter page ad is an integral element of Heavenly’s ongoing campaign to raise the level of discussion about the quality of branding and has received substantial industry comment and support.
Speaking about the campaign, Heavenly’s CEO and founder, Richard Sunderland, said “We are delighted with the level of interest and debate that our campaign has sparked. We feel that it is important that our profession is perceived by the wider market as being as essential an element of any CEO’s management toolkit as lawyers, accountants or management consultants.”
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