Perform Group, one of the world’s leaders in broadcasting and commercialising sport content on digital platforms, have launched a new campaign for their ePlayer VOD product with a positioning and creative route by Heavenly.
ePlayer is the world’s largest premium sport VOD broadcaster with a network of over 600 publishers. Launched in August 2008, ePlayer sits on over 450 websites in the UK including major publishing groups News International, Trinity Mirror Group, Daily Mail Media Group, Telegraph Media Group and Guardian News and Media Ltd. In April 2010 ePlayer streamed 35 million videos and reached over 10 million unique viewers in the UK alone.
The campaign, which has just recently launched, is based on a positioning by Heavenly of ‘Face to Face with Sports Fans’ with the creative building on this by showing sports fans imagery comprised entirely of words representing the sports that can be watched on ePlayer, as well words showing the range of passion and emotion that sports fans experience.
More information on ePlayer can be found at http://www.e-player.tv/facetoface
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