Company
Heavenly is Britain's first full-service branding agency
Welcome to the world of Heavenly. For the past 4 years we've been using our unique style of branding to tackle business problems for grown up brands and start ups all over the world. Our big point of difference is that we develop strong ideas, take them through to creative identity and then onto marketing implementation. The proof is hopefully in the pudding as our clients are better known than we are, which is how we believe it should be.
We're a young company too, which means we work harder. Our approach is faster, more cost-effective and more consistent in terms of delivery than having several agencies involved.
This is what we mean by full-service branding and this is why our clients like working with us.
Strategy
This is our time to research, think and create - with a little divine inspiration where we can get it. We develop a positioning idea for a brand, with as much potential as possible. This stage may also include naming, brand extension and marketing messages. Strong ideas unite and inspire organisations, so in our book this is a good place to start.
Identity
We don't just do logos. We create a design toolkit to bring a proposition to life. This means a logotype, colour palette, typographic and photographic style, as well as a flexible graphic language for the brand. Where appropriate, we'll also develop sonic branding and motion graphics.
Delivery
The brands we develop don't stop at guidelines. At Heavenly we believe that guidelines are just the beginning. We bring brands to life through advertising, online, partnerships, brand extensions, whatever. Most important is that the idea is not diluted, confused or reinvented when it comes to implementation.
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Our Work
The challenge:
- To revitalise Wales' biggest beer and pub company brand
The idea:
- New brand positioning and identity - Positive Thinking From Brains
The results:
- Co-ordinated marketing and publicity campaign, including shirt sponsorship of Welsh rugby team
- Winner: Marketing Society Awards for Excellence 2006 - Brand Revitalisation
- Winner: Hollis Sponsorship Awards 2006 - Brand Sponsorship of the Year
- In two years, turnover up 27 percent, profit up 29 percent and employee morale up 23 percent
The challenge:
- To give our oldest museum a role in contemporary Britain and monetise the brand
The idea:
- To apply the principles behind the Armouries and its collection towards making modern Britain safer
- Delivered via charitable campaigns like NTK (No to Knives) and commercial initiatives like insurance and protective clothing for kids
The results:
- Re-brand conveyed to 500 staff across 3 locations
- Manifesto for a safer Britain unveiled at the Tower of London
- NTK campaign to ask people to 'pledge against the edge'
The challenge:
- To create a brand for Britain's brightest, most innovative courier company
The idea:
- Happiness Delivered
The results:
- Phase 1: Fleet livery, website, uniforms
- Phase 2: advertising, DM, recruitment
Man The Van?
- www.ecourier.co.uk
The challenge:
- To launch the UK's first classic sports channel
The idea:
- The Dead Good Sports Channel - it's exclusively 'not live'
The results:
- An on-air, off-air idea inspiring marketing and programming alike
- Great stand-out in a cluttered market
- Positive editorial endorsement from the media
Watch this space?
- www.deadgoodsport.co.uk
The challenge:
- To launch the UK's first buy-to-let hotel company
The idea:
- Earn Money While Others Sleep - Buy A Hotel Room
The results:
- Two year through the line marketing campaign
- Average 2,000 monthly enquiries
- Branding for portfolio of 3 hotels
Interested in a paid-a-terre?
- www.guestinvest.com
The challenge:
- Get more people to volunteer in 2005
The idea:
- Give A Billion Minutes
- Pledge your time not your money
The results:
- A national marketing campaign delivering 3 million of media value thanks to partners including News International, Trinity Mirror, BSkyB, ITV and EMAP
- 1,637,819,123 minutes pledged by 31st December 2005
The challenge:
- To bring 'Red, Rock Solid and Restless' to life for 65,000 employees in 28 countries
The idea:
- Apply external communications thinking to internal communications
- Get Vodafone people excited, inspired and engaged
The results:
- 32 individual campaigns delivered in the last 18 months
Get Red, Rock Solid, Restless:
- www.vodafone.com
People
Richard Sunderland - Managing Director
richard.sunderland@heavenly.co.ukHeavenly's founding father, Richard has a firm belief that ideas create energy in an organisation and that some of the greatest unsung marketing initiatives are diamonds, champagne and the Full English Breakfast. He's proud to lead the Heavenly Group forward, onwards and upwards.
Stefan Terry - Managing Partner
stefan.terry@heavenly.co.ukMaybe it's the German blood, but Stefan's pursuit of perfection is Schumacher-esque in its focus. It's this commitment that endears him to some of Britain's biggest brands, from P&G and COI to NSPCC and BSkyB and many other acronyms.
John Rhys - Managing Partner
john.rhys@heavenly.co.ukJohn's provenance stands him in good stead to manage relations with many of our Welsh clients, including the Welsh Assembly Government and Visit Wales. When he's not drinking Brains S.A., John leads the way for a number of our property and financial services clients.
Nicholas Sunderland - Strategy Director
nick.sunderland@heavenly.co.ukYorkshire roots have taught Nick a brutal clarity of thought, helping him to unearth brilliant brand insights and proving that where there's muck there's brass. The ability to get to the nub of a problem and deliver a strong idea is why clients like working with him so much.
Paul Owen - Creative Director
paul.owen@heavenly.co.ukWPP were lucky to have Paul's talents for the best part of ten years, but now he's all ours. At 6ft 6, he's probably the tallest Creative Director in London - this helps him to oversee all our creative output.
Contact Details
Heavenly Group LtdThe Old Ticket Hall
183 Eversholt Street
London NW1 1BU
fax: +44 (0)20 7723 1993
Join
If you're full of energy and ideas and you're looking for a career in branding, we want to meet you.
Send your CV and answers to our 3 questions to anna.white@heavenly.co.uk
- If you could afford to launch your own brand, what would it be and why?
- What is currently the world's most inspiring brand? Tell us why.
- Give us an idea for one of our clients