Company
Heavenly is Britain's first full-service branding agency
Welcome to the world of Heavenly. For the past 4 years we've been using our unique style of branding to tackle business problems for grown up brands and start ups all over the world. Our big point of difference is that we develop strong ideas, take them through to creative identity and then onto marketing implementation. The proof is hopefully in the pudding as our clients are better known than we are, which is how we believe it should be.
We're a young company too, which means we work harder. Our approach is faster, more cost-effective and more consistent in terms of delivery than having several agencies involved.
This is what we mean by full-service branding and this is why our clients like working with us.
Strategy
This is our time to research, think and create - with a little divine inspiration where we can get it. We develop a positioning idea for a brand, with as much potential as possible. This stage may also include naming, brand extension and marketing messages. Strong ideas unite and inspire organisations, so in our book this is a good place to start.
Identity
We don't just do logos. We create a design toolkit to bring a proposition to life. This means a logotype, colour palette, typographic and photographic style, as well as a flexible graphic language for the brand. Where appropriate, we'll also develop sonic branding and motion graphics.
Delivery
The brands we develop don't stop at guidelines. At Heavenly we believe that guidelines are just the beginning. We bring brands to life through advertising, online, partnerships, brand extensions, whatever. Most important is that the idea is not diluted, confused or reinvented when it comes to implementation.
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Our Work
Current Project
The challenge:
- To create an identity and positioning for Al Gore's thought-provoking TV channel and social network
The idea:
- 'Connection': Current is a stream of uninterrupted content connecting ideas, people and places
The results:
- Off and on-air guidelines, brand map and messaging
- US online campaign with an 8 percent interaction rate across 10 different ad formats
- UK launch campaign integrated across press, online, outdoor and an awe-inspiring poster takeover of Old Street Tube station
Make the news
- www.current.com
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Vodafone Project
The challenge:
- To bring 'Red, Rock Solid and Restless' to life for 65,000 employees in 28 countries
The idea:
- Apply external communications thinking to internal communications
- Get Vodafone people excited, inspired and engaged
The results:
- 32 individual campaigns delivered in the last 18 months
Get Red, Rock Solid, Restless:
- www.vodafone.com
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Discovery Knowledge Project
The challenge:
- To relaunch Discovery Civilisation to attract more upmarket viewers
The idea:
- To rename the channel Discovery Knowledge and create an intriguing on-air identity
The results:
- Proposition, values and messaging
- Brand name
- Broadcast design: idents, break bumpers, promo kit including continuity and animated logotype
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Watch Movie
Royal Armouries Project
The challenge:
- To give our oldest museum a role in contemporary Britain and monetise the brand
The idea:
- To apply the principles behind the Armouries and its collection towards making modern Britain safer
- Delivered via charitable campaigns like NTK (No to Knives) and commercial initiatives like insurance and protective clothing for kids
The results:
- Re-brand conveyed to 500 staff across 3 locations
- Manifesto for a safer Britain unveiled at the Tower of London
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Glyndwr Project
The challenge:
- To develop a brand positioning, name and visual identity for the new university, and implementation through all communications channels
The idea:
- To name the university after Welsh legend Owain Glyndwr, the inspirational leader with strong ties to North East Wales
- Create a striking new brand identity as the first step towards achieving its vision to become Britain's most enterprising university
The results:
- A bold, colourful brand that reflects the vision for the university and achieves real stand-out within the higher education marketplace
- Publicity-generating launch event attended by Rhodri Morgan, First Minister of the National Assembly for Wales
- Integrated launch campaign including press, outdoor, online and radio advertising
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Missing People Project
The challenge:
- To find a new positioning and identity for the National Missing Persons Helpline
The idea:
- Focusing on the effect and not the cause of the charity's work, Missing People is a brand that believes people - families, couples, friends - belong together
The results:
- Brand naming
- Brand identity
- Brand launch collateral - from website to advertising templates
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Guest Invest Project
The challenge:
- Earn Money While Others Sleep - Buy A Hotel Room
The idea:
- Earn Money While Others Sleep - Buy A Hotel Room
The results:
- Two year through the line marketing campaign
- Average 2,000 monthly enquiries
- Branding for portfolio of 3 hotels
Interested in a paid-a-terre?
- www.guestinvest.com
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Watch Movie
Sony Project
The challenge:
- Launch Sony VAIO's new b2b range into a cluttered, grey, tech-spec obsessed market
The idea:
- VAIO laptops are the perfect balance of beautiful form and bullet-proof function. We broke all the b2b rules by using stunning product photography to highlight business benefits
The results:
- National broadsheet campaign
- Online advertorials and short-form video content
- DM to design-conscious SMEs
- Full suite of brochures and sales collateral
- Experiential event stands
Are you VAIO?
- www.sony.co.uk/vaioforbusiness
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Watch Movie
Sky Games Project
The challenge:
- To launch the UK's first subscription gaming platform
The idea:
- To democratise online gaming and engage a broad audience
The results:
- Brand name, proposition, and values
- Brand identity
- Commercial and brand partnerships
- Interactive user experience (web, iTV)
- Launch marketing and advertising
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Watch Movie
Wales Project
The challenge:
- To position one of the most challenging nations on earth
The idea:
- Teasing out the inventiveness, creativity and alternative approach to life that has made Wales a highly original destination brand
The results:
- Brand guidelines
- Advertising
- Brochure work
- Press and TV advertising
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People
Richard Sunderland - Managing Director
richard.sunderland@heavenly.co.ukHeavenly's founding father, Richard has a firm belief that ideas create energy in an organisation and that some of the greatest unsung marketing initiatives are diamonds, champagne and the Full English Breakfast. He's proud to lead the Heavenly Group forward, onwards and upwards.
Stefan Terry - Managing Partner
stefan.terry@heavenly.co.ukMaybe it's the German blood, but Stefan's pursuit of perfection is Schumacher-esque in its focus. It's this commitment that endears him to some of Britain's biggest brands, from P&G and COI to NSPCC and BSkyB and many other acronyms.
John Rhys - Managing Partner
john.rhys@heavenly.co.ukJohn's provenance stands him in good stead to manage relations with many of our Welsh clients, including the Welsh Assembly Government and Visit Wales. When he's not drinking Brains S.A., John leads the way for a number of our property and financial services clients.
Nicholas Sunderland - Strategy Director
nick.sunderland@heavenly.co.ukYorkshire roots have taught Nick a brutal clarity of thought, helping him to unearth brilliant brand insights and proving that where there's muck there's brass. The ability to get to the nub of a problem and deliver a strong idea is why clients like working with him so much.
Contact Details
Heavenly Group LtdThe Old Ticket Hall
183 Eversholt Street
London NW1 1BU
fax: +44 (0)20 7723 1993
Join
If you're full of energy and ideas and you're looking for a career in branding, we want to meet you.
Send your CV and answers to our 3 questions to anna.white@heavenly.co.uk
- If you could afford to launch your own brand, what would it be and why?
- What is currently the world's most inspiring brand? Tell us why.
- Give us an idea for one of our clients
Thoughts
The world has changed, and brands must change with it.
by Heavenly (2009-01-28)
The challenges we face are real. They are serious and they are many. They will not be met easily or in a short span of time. On this day, we gather because we have chosen hope over fear, unity of purpose over conflict and discord. All are equal, all are free, and all deserve a chance to pursue their full measure of happiness. We understand that greatness is never a given. It must be earned. Our journey has never been one of short-cuts or settling for less. It has been the risk-takers, the doers, the makers of things, who have carried us up the long, rugged path towards prosperity and freedom. Our workers are no less productive than when this crisis began. Our minds are no less inventive, our goods and services no less needed than they were last week or last month or last year. Starting today, we must pick ourselves up, dust ourselves off, and begin again. The state of the economy calls for action, bold and swift. What free men and women can achieve when imagination is joined to common purpose, and necessity to courage. The success of our economy has always depended not just on the size of our gross domestic product, but on the reach of our prosperity; on the ability to extend opportunity to every willing heart - not out of charity, but because it is the surest route to our common good. We know that our patchwork heritage is a strength, not a weakness. That as the world grows smaller, our common humanity shall reveal itself. We seek a new way forward, based on mutual interest and mutual respect. Know that your people will judge you on what you can build, not what you destroy. To those who cling to power through corruption and deceit and the silencing of dissent, know that you are on the wrong side of history. We say we can no longer afford indifference to suffering outside our borders; nor can we consume the world's resources without regard to effect. For the world has changed, and we must change with it. Our challenges may be new. The instruments with which we meet them may be new. But those values upon which our success depends - honesty and hard work, courage and fair play, tolerance and curiosity, loyalty and patriotism - these things are old. These things are true. They have been the quiet force of progress throughout our history. What is required of us now is a new era of responsibility. Let it be said by our children's children that when we were tested we refused to let this journey end, that we did not turn back nor did we falter; and with eyes fixed on the horizon and God's grace upon us, we carried forth that great gift of freedom and delivered it safely to future generations. This is an abridged extract of Barack Obamas inauguration speech given on the 20th January 2009. If brands are to be successful in the 21st century, we believe they need to reflect if not lead the new political landscape. How does your brand fare when put through the Obama filter?
The Great Post Modern Sales Fatigue.
by Heavenly (2009-01-28)
Retailers are wearing their fear on their sleeves. Britain's been at the sales for nearly two months now. Window displays are permanently red and white. A whole new retail language has been invented, better than half price, price crunch, 70 off all items... The consumer has forgotten what he/she was shopping for in the first place. The act of shopping is losing its meaning. Now is the time to put the product back in the spotlight instead of the sale. Now is the time to reiterate a fair price for a fair product. Now is the time to offer things to buy. Now is the time to stop selling.